![]() The new model was advertised as a rare win-win for both airlines and passengers. It quickly became the company’s best-selling plane ever. Within the first six months, more than 4,000 Boeing 737 Max 8 planes had been ordered. The Boeing 737 Max 8 entered the market in 2017, a part of the 737 Max class, and became an instant hit. But it has now been involved in two fatal crashes in just five months. It was sold as a next generation aircraft. After two fatal Max crashes, all of the Max aircraft in the world are believed to have been grounded. ![]() Transcript ‘Max Efficiency, Max Reliability’: How Boeing Sold Its New 737 Boeing introduced the 737 Max as a reliable fuel- and cost-efficient solution to air travel in the 21st century. While the findings aren’t final, investigators suspect that one workaround, an anti-stall system designed to compensate for the larger engines, was central to the crash last month in Ethiopia and an earlier one in Indonesia. The Max also required makeshift solutions to keep the plane flying like its ancestors, workarounds that may have compromised safety. It is the only modern Boeing jet without an electronic alert system that explains what is malfunctioning and how to resolve it. The Max stretched the 737 design, creating a patchwork plane that left pilots without some safety features that could be important in a crisis - ones that have been offered for years on other planes. For Boeing, it was also faster and cheaper to redesign and recertify than starting anew.īut the strategy has now left the company in crisis, following two deadly crashes in less than five months. Pilots were comfortable flying it, while airlines didn’t have to invest in costly new training for their pilots and mechanics. The strategy, to keep updating the plane rather than starting from scratch, offered competitive advantages. The 737 Max is a legacy of its past, built on decades-old systems, many that date back to the original version. Pilots follow roughly the same seven steps used on the first 737 nearly 52 years ago: Shut off the cabin’s air-conditioning, redirect the air flow, switch on the engine, start the flow of fuel, revert the air flow, turn back on the air conditioning, and turn on a generator. ![]() The Boeing 737 Max, the newest passenger jet on the market, works differently. Pilots start some new Boeing planes by turning a knob and flipping two switches. ![]()
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